Morgan Classic Wines

Morgan Classic Wines had an outdated website that required a complete rebuild and modernisation. Their existing site featured an extensive wine catalogue that needed to be migrated to the new platform. The updated website required integration with Wine-Searcher to automatically list their wines on the platform. Customers needed the ability to reserve wines through the website, although payments would be processed externally. An essential feature was a dedicated page displaying all available wines, which could be easily exported to spreadsheet software.

The Solution

The website brief aligned well with an e-commerce model, so we chose Drupal Commerce as the foundation. Payments were excluded from the process, with the checkout rebranded as a reservation system. To streamline the transition, a script was developed to migrate the entire wine catalogue from the old site, avoiding manual data entry. The catalogue was optimised with categories and features, enabling customers to filter search results and quickly find specific wines.

An XML product feed was created for Wine-Searcher, providing real-time visibility of Morgan Classic Wines' full stock. Initially, the wine list download page posed challenges due to the large number of listings, but these were resolved by implementing custom caching, which improved data retrieval and significantly sped up page loading times.

The Results

Morgan Classic Wines now boasts a clean and modern website, featuring a highly searchable catalogue that displays their entire wine collection. The new site includes an exportable wine list, ideal for trade purposes, and seamlessly integrates with Wine-Searcher, ensuring all their wines are automatically listed on the platform. This revamped website not only enhances user experience but also streamlines operations, making it easier for both customers and trade partners to access and interact with their extensive selection of fine wines.

What We Did

For Morgan Classic Wines, we built their new website on Drupal Commerce, providing a flexible platform for managing their extensive wine catalogue. We integrated a Content Management System for easy updates, added a CSV export feature for quick wine list distribution, and developed an XML product feed to synchronise their inventory with Wine-Searcher in real-time. These enhancements have streamlined their operations and improved the management and marketing of their wine collection.